trade spend made clear

Trade Spend Is the Largest Lever on a CPG P&LAI for CPGMakes It Your Clearest.

Our proprietary AI pulls and categorizes deductions from PDFs, UNFI, KeHE, and Kroger, categorizing them and comparing them against contracts automatically. Finance and Sales see trade spend in real time.

Stop reacting at month-end. Start managing margin weekly.

Profitability starts with visibility.

Go Live in Two Weeks
with No TPM or ERP

TrewUp connects directly to UNFI, KeHE, and Kroger. No TPM system or ERP required. Finance and Sales leads own the setup. There's no IT project and no custom integration work. Most teams are live within two weeks of signing up, with 12 months of historical deduction data on day one.
1. Connect your data
2. Integrate your retailers
3. Optimize with confidence

1. Sign Up

Create your account and add your company profile in minutes.

2. Integrate

We connect your UNFI, KeHE, and Kroger data so deductions and shipments flow in automatically.

3. Optimize

Log into your dashboard and start acting on live trade spend and deduction data.

Get Your First Real View of Trade Spend Clarity

Go live in just two weeks. Day one includes 12 months of historical deduction data, so your team isn't starting from scratch. There's no long IT project, no annual contract, and no surprises at month-end. Just clean, current trade spend data by retailer, promotion, and item.

Works with the Data Sources You Already Use

TrewUp pulls deduction, shipment, and trade spend data directly from UNFI, KeHE, and Kroger. We integrate with SuperValu, Spins, BluePlanner, NetSuite, and more. No manual exports. No portal-hopping. No custom integrations to maintain. Your team sees clean numbers without extra work.

Built for brands rewriting the CPG playbook

“TrewUp allowed us to optimize our trade spend and sell more product at higher margins! The insights and efficiencies we gained have been invaluable to our sales strategy.”

Ryan Porter
Chief Sales Officer, Vigo/Alessi

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Get Your AI in CPG Guide: Trade Spend & Deductions Edition

Enter your email to download the guide and learn how AI reduces margin erosion, speeds up deduction processing, and uncovers the true ROI of every promotion — plus a 90-day adoption plan and risk-analysis framework.

Frequently Asked Questions

Get answers to common questions about TrewUp, AI for CPG, and trade promotion management.
What does TrewUp's AI actually do, and what doesn't it do?
How does TrewUp fit if we already use a TPM platform?
We don't have an ERP in place. Can we still use TrewUp?
How long does implementation take, and what's it going to cost my team?
How accurate is the AI extraction, and how do we trust the output?

Trade Spend Clarity for CPG Finance and Sales Teams,
in Two Weeks

Finance and Sales leaders at mid-market CPG brands start with TrewUp to clear deduction backlogs and see real-time margin by retailer. Setup takes two weeks, and the work sits on our side. Licensing is month-to-month. You evaluate it without signing a long contract or committing to enterprise infrastructure.